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About the Author

Sandra E. Serkes, President & CEO of Valora Technologies Inc.
Ms. Serkes is a dynamic leader with an extensive background spanning over 20 years in software marketing, product management and corporate strategy, particularly in document processing, computer telephony and speech recognition. One of Valora's original founders, Ms. Serkes has been actively involved in Valora since its inception in 2000. Today, Ms. Serkes oversees Sales & Marketing, Finance & Administration, Operations, Engineering and Corporate Strategy.

A graduate of both Harvard Business School and MIT, Ms. Serkes is a frequent industry speaker and panelist. She is an active participant in the Women Presidents' Org., The Commonwealth Institute, the MIT Enterprise Forum, the Massachusetts Software Council and the Network of Harvard Alumnae. Ms. Serkes serves on the boards of several technology and service start-ups. Ms. Serkes was named a 2006 "Woman to Watch" by Women's Business Magazine.

Word of the Day

Home/Word of the Day


A mathematical formula placed in software that performs an analysis on a set of data.

July 10, 17|Categories: Word of the Day|


Using software-based algorithms and statistics to derive meaning from data.

July 3, 17|Categories: Word of the Day|

Inbox zero

Inbox Zero is a rigorous approach to email management aimed at keeping the inbox empty — or almost empty — at all times.

June 26, 17|Categories: Word of the Day|

Machine Learning

Machine learning is a type of artificial intelligence (AI) that provides computers with the ability to learn without being explicitly programmed. Machine learning focuses on the development of computer programs that can change when exposed to new data.


June 26, 17|Categories: Word of the Day|


Ransomware is malware for data kidnapping, an exploit in which the attacker encrypts the victim’s data and demands payment for the decryption key.

June 19, 17|Categories: Word of the Day|


A quantitative or qualitative value. Common types of data include sales figures, marketing research results, readings from monitoring equipment, user actions on a website, market growth projections, demographic information, and customer lists.

June 12, 17|Categories: Word of the Day|


A graphical reporting of static or real-time data on a desktop or mobile device. Dashboards often contain numerous charts, graphs, maps and trend data.

June 5, 17|Categories: Word of the Day|

Data analytics

The application of software to derive information or meaning from data. The end result might be a report, an indication of status, or an action taken automatically based on the information received.

May 29, 17|Categories: Word of the Day|


The use of technology to identify people by one or more of their physical traits, such as fingerprints, iris or facial recognition, voice recognition, etc.


May 22, 17|Categories: Word of the Day|


The severing of links between people in a database and their records to prevent the discovery of the source of the records.


May 15, 17|Categories: Word of the Day|
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